In today’s crowded market, it often seems like consumer buying behavior is constantly being leveraged by incentives and rewards. And although it might look like these factors could be driving a lot of sales on the outside, it made me question; how important are customer-facing reward compared to other factors of the brand or company? […]
Personal Branding vs. Company Branding – What are the differences?
Since I just finished creating brand guidelines for my current employer, I spent a lot of time researching and looking at other companies’ guidelines. However, while doing so I increasingly kept asking myself “What’s the difference between personal branding vs. company branding?”