RPRS typically meets on the fourth Tuesday of each month from 11:45 AM to 1:15 PM for a lunch and learn program held in Raleigh. We open registration for our lunchtime meetings as far in advance as possible, so check back often to signup!
Upcoming Events
Tuesday, September 25, 2018
Lunch & Learn: Market Research & Customer Insights
11:45 a.m. until 1 p.m.
18 Seaboard (Free parking on site!)
Join RPRS Tuesday, September 25 for our monthly Lunch + Learn, where guest speaker Adrianne Calabria will share her market research expertise as the Founder and Principal Market Research Consultant for C2B Research.
Adrianne Calabria has been providing market research expertise for more than 10 years to agencies and brands through her consultancy firm, C2B Research. A specialist in quantitative methods, Adrianne has designed and executed end-to-end research for a wide variety of brands from Fortune 100 brands to non-profit organizations.
In addition to her consulting work, Adrianne currently works as the Channel Stratification and Insights Manager at Bayer CropScience. Her past experience also includes Manager of Strategic Analysis at Cotton Incorporated and in the Customer and Business Insights group at McKinney. During her career, Adrianne has worked across several industries including financial services, CPG, apparel, automotive, food and beverage, travel, health and fitness, retail, and more.
Adrianne has an MBA with specializations in Marketing and Product Innovation, a Graduate Certificate in Applied Statistics, and Bachelor’s degrees in Business Management and Political Science from North Carolina State University. She is also a Certified Professional Researcher through the Marketing Research Association.
Non-Member Student Tickets: $23
(Members, be sure to log in to see your discounted purchase link!)
October 2018
Save the Date: Our Annual Awards Banquet – To Be Announced
Our annual awards banquet takes place in October. Stay tuned here for more details!
Tuesday, November 27, 2018
Lunch & Learn: Entertainment & Festival Marketing
11:45 a.m. until 1 p.m.
18 Seaboard (Free parking on site!)
Veteran local entertainment marketing professionals Rachel Traversari (Senior Director of Marketing, DPAC) and Taylor Traversari (General Manager, Koka Booth Amphitheater) join us to talk about their roles in helping to elevate the visibility of Triangle-area arts and entertainment.
Rachel has been working in the theatre industry for the past fourteen years and is currently Senior Director of Marketing at DPAC, Durham Performing Arts Center where she has worked for over the last ten years. Operated under the direction of Nederlander and PFM, DPAC has been ranked in the top five theatres attended in America eight years in a row by Pollstar Magazine and finished last season with a record 18,200 subscribers. Rachel graduated from North Carolina State University with undergraduate and graduate degrees in Marketing and Music Performance, and a Master’s in Public Administration. Rachel is a member of the Broadway League Road Marketing Committee, Performing Arts Center Consortium, and Triangle American Marketing Association.
In his former role as Assistant Director of the Raleigh Convention Center Complex, Taylor Traversari oversaw sales, marketing, operations, and event management teams at the Raleigh Convention Center and Red Hat Amphitheatre. In his tenure in Downtown Raleigh, he’s served as Event Producer for City of Raleigh events (including July 4th Fireworks and Wide Open Bluegrass), previously worked at Walnut Creek Amphitheater as Marketing Manager, and cut his teeth in the music industry as the hardworking booker, manager, and performer of Raleigh-based rock band, Airiel Down. Perhaps Taylor will even share some of his big plans for Cary as the new General Manager at Koka Booth Amphitheater!
Non-Member Student Tickets: $23
(Members, be sure to log in to see your discounted purchase link!)
Tuesday, February 26, 2019
Lunch & Learn: Featured Speaker – Jesse Lipson, Founder of Real Magic/LEVITATE
11:45 a.m. until 1 p.m.
18 Seaboard (Free parking on site!)
Jesse joins us to talk about a new category in marketing software that his team has been working on in his latest company, something he calls “one-to-one marketing”. One-to-one marketing is a fancy term for “keeping in touch” but previously keeping in touch and staying top of mind hasn’t been treated with the same rigor in the software industry as categories like email marketing or CRM.
Jesse will share some of what his company has learned in terms of research and statistics about networks and how they work.
Non-Member Student Tickets: $23
(Members, be sure to log in to see your discounted purchase link!)