Upcoming Events
Members, be sure to log in to see your discounted purchase links!
POSTPONED: TO BE RESCHEDULED – Tuesday, March 24, 2020
8 a.m.; Backyard Bistro – 1235 Hurricane Alley Way, Raleigh, NC
Spring Networking Social and “The Making of a Presidential Pardon”
Raleigh PR Society member Christa Leupen joins us for breakfast to talk about Butterball’s recent role in the annual presidential pardon at The White House. After Christa’s presentation, we’ll take 30 minutes to host a lightning round of networking so bring your business cards and eagerness to connect!
Guests: $30 (Members, be sure to log in to see your discounted purchase links!)
Students: $23 (Valid university affiliation required.)
Be sure to register early as prices increase on Friday, March 20, 2020.
Tuesday, April 28, 2020
11:45 a.m. – 1 p.m.; Virtual via Google Meet
You Don’t Have to Shout to Stand Out: Networking Conversations That Connect and Convert
You’re already networking, but is it working well for you?
Your fear of coming across icky or pushy might be hindering your efforts. There’s some inner work, in addition to the outer work, that is essential to making the right connections for you.
Join Christine Clifton to learn compelling conversation techniques that inspire interest and create connections – so your networking conversations get better results.
Christine Clifton believes that everybody matters and deserves to be heard: the world is CHEATED without your voice in it!
She’s a professional speaker, a personal positioning consultant, and a 3-time author of “Your Spirit at Work”, “You don’t have to shout to Stand Out” and her upcoming “Get Ready. Get Set. Flow…” Christine holds an MBA in Marketing and a BA in Business Management and is also a graduate of Coach U.
With a unique blend of a successful 20-year management career and 12 years of entrepreneurship, she teaches passionate entrepreneurs and professionals how to keep their inner fire burning so they don’t burn out. Get her free training, “Ignite Your Inner Leader!” at ChristineClifton.com.
Guests: $20 (Members, be sure to log in to see your discounted purchase links!)
Non-Member Students: $10 (Valid university affiliation required.)
Tuesday, May 19, 2020 (Note: This is an after-hours event!)
6 p.m., Edwards Mill Bar and Grill
How to Turn Trends into Brand Momentum with Michelle Blaser
Marketers are obsessed with trends, but what are they really, how much do they matter and how do you know if they will last? In our increasingly attention-scarce media landscape, brands need to know how to take part in a trend’s momentum in order to gain a competitive edge.
Michelle offers her expert guidance on how to evaluate the legitimacy and depth of a trend’s transcendence and how companies can leverage them to create an incremental impact for their business.
At the end of this talk, you will be able to:
1. Evaluate the difference between micro-trends, macro trends and full-fledged movements.
2. Identify the road signs and warning signs to evaluate a trend’s depth, or lack thereof, through unique data collection and analysis.
3. Learn how to leverage trends to find your new competitive advantage.
About Michelle
Michelle Blaser is a strategist, trend enthusiast and founder of The Pollinatr. The Pollinatr is a newsletter for strategists about trends happening at the intersection of media, consumer behavior and culture. If this sounds interesting to you, subscribe here!
She has a unique point of view due to her advertising experience in media planning, communications planning and brand planning across clients like Netflix, New Balance, and Ulta Beauty and has won numerous awards ranging from Cannes’ Lion to Adweek’s Media Plan of the Year.
She has worked at world-renowned advertising agencies including Wieden + Kennedy NY, MullenLowe Mediahub and is currently the Communications Strategy Director at Baldwin& in Raleigh, NC. Baldwin& empowers brands to change the world by turning their belief system into a competitive, more profitable, advantage.
Guests: $30 (Members, be sure to log in to see your discounted purchase links!)
Students: $23 (Valid university affiliation required.)
Be sure to register early as prices increase on Friday, May 15, 2020.