Upcoming Events
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Tuesday, July 14, 2020
11:45 a.m. – 1 p.m.; Virtual via Google Meet
Lunch & Learn: Take a Break and Enjoy Yoga with Us!
Melissa Bartoletta, E-RYT 200, is an Integrated Vinyasa yoga teacher AND marketing professional located in the Raleigh-Durham area. Her yoga practice is rooted in her optimism and excitement for life. Sharing in life’s natural and energetic journey is a major foundation of her teaching. After earning a degree in Sports Psychology from West Virginia University, Melissa relocated to Vail, Colorado, and was introduced to Integrated Vinyasa Flow through her teacher, Julia Clarke. She found a true connection to this style of yoga practice and took on studies at the Colorado School of Yoga to complete her 200-Hour teacher training.
Melissa strives to make the practice of yoga accessible to all through her class sequences, mindful modifications, and a passionate influence of music and rhythm. She is never-stopping to learn from experiences on and off her mat and will challenge you to do the same. Her classes will encourage you to let loose, move intentionally, and dance with the higher vibrations of life. We are all creatures and love and deserve to fulfill our composition!
We know work can get stressful for all of us, so we invited Melissa to lead us in a class of movement you can do at work, at your desk, with no equipment required. We’ll start with movement and then end with Q&A. Bring your lunch to this webinar and enjoy it after getting your yoga on with RPRS!
This session will be recorded if you cannot make it live.
Guests: $10 (Members, be sure to log in to see your discounted purchase links!)
POSTPONED: TO BE RESCHEDULED
Spring Networking Social and “The Making of a Presidential Pardon”
Raleigh PR Society member Christa Leupen joins us for breakfast to talk about Butterball’s recent role in the annual presidential pardon at The White House. After Christa’s presentation, we’ll take 30 minutes to host a lightning round of networking so bring your business cards and eagerness to connect!
Guests: $30 (Members, be sure to log in to see your discounted purchase links!)
Students: $23 (Valid university affiliation required.)
How to Turn Trends into Brand Momentum with Michelle Blaser
Marketers are obsessed with trends, but what are they really, how much do they matter and how do you know if they will last? In our increasingly attention-scarce media landscape, brands need to know how to take part in a trend’s momentum in order to gain a competitive edge.
Michelle offers her expert guidance on how to evaluate the legitimacy and depth of a trend’s transcendence and how companies can leverage them to create an incremental impact for their business.
At the end of this talk, you will be able to:
1. Evaluate the difference between micro-trends, macro trends and full-fledged movements.
2. Identify the road signs and warning signs to evaluate a trend’s depth, or lack thereof, through unique data collection and analysis.
3. Learn how to leverage trends to find your new competitive advantage.
About Michelle
Michelle Blaser is a strategist, trend enthusiast and founder of The Pollinatr. The Pollinatr is a newsletter for strategists about trends happening at the intersection of media, consumer behavior and culture. If this sounds interesting to you, subscribe here!
She has a unique point of view due to her advertising experience in media planning, communications planning and brand planning across clients like Netflix, New Balance, and Ulta Beauty and has won numerous awards ranging from Cannes’ Lion to Adweek’s Media Plan of the Year.
She has worked at world-renowned advertising agencies including Wieden + Kennedy NY, MullenLowe Mediahub and is currently the Communications Strategy Director at Baldwin& in Raleigh, NC. Baldwin& empowers brands to change the world by turning their belief system into a competitive, more profitable, advantage.
Guests: $30 (Members, be sure to log in to see your discounted purchase links!)
Students: $23 (Valid university affiliation required.)