We know getting away from the office in the middle of the day can be hard, so what better way to switch up our lunch meetings than meet up for wine after work? We had so much fun sipping wine, eating pizza, and chatting with our guest speaker, Chris Martin, VP of Creative at G&S Business Communications.

Chris walked through how successful companies, big and small, are getting creative and reaching outside their intended purpose to create buzz. Whether it’s Wendy’s throwing shade on Twitter or Post-it fueling a New York office battle, Chris showed us how we can all think outside the box to stay relevant and successful.

Read how some of these brands are going above and beyond to stand out from the crowd:

• Post-it’s New York wars
• Wendy’s savage social strategy
• Chewy’s WOW customer service team

Want to see more? Check out the full slide deck Chris shared here.

Check out all of the photos from the event on Facebook.