Hiring: North Carolina Museum of History
Job Type: Full-Time
The Digital Content Producer will partner with the North Carolina Museum of History Community Engagement and Marketing team to implement marketing, branding & public relations communication plans – plans to drive awareness to the North Carolina Museum of History and the multitude of exhibits and programs offered annually. The communication strategies will align with the established mission, goals, and objectives of the North Carolina Museum of History. The marketing and communications plan will be tailored to meet the unique needs of the museum visitor, utilizing a “voice” and point of view that resonates within a local, regional, national and international context. This position will report to the Section Chief of the Community Engagement and Marketing Section and have a line of accountability to the North Carolina Museum of History Deputy Director and the North Carolina Museum of History Division Director.
Marketing & Communications Strategy – Reporting to the Community Engagement and Marketing Section Chief and partnering with both the Section Chief, Digital Marketing Manager and Marketing and Communications Officer, this position will collaboratively create, implement and maintain over time a comprehensive digital marketing & communications strategy for the North Carolina Museum of History. The objective of the strategy is to promote the North Carolina Museum of History, its mission and its constantly changing exhibits and programs. This position will align favorably with the public and various stakeholders; and, ultimately support museum and program attendance. This includes developing new strategies and innovative approaches to reach targeted audiences with specific high impact messages as well as marketing campaigns for specific projects. The marketing strategy and campaigns will be representative of participant demographics, program features, and benefits.
Partner with Key Constituents – This position will partner with the Department of Natural and Cultural Resources, the North Carolina Museum of History Foundation, the North Carolina Museum of History Associates and other stakeholders to assist in creating a complementary communications strategy consistent with the overarching goals, objectives and mission of the museum. An effective strategy will communicate the museum’s features and benefits, reflect an understanding of the target audience and inform key stakeholder groups. The Digital Content Producer will assist with developing and maintaining a working relationship with community influencers, advertisers, community partners and publications and work with all museum departments, including Collections, Curation, Design and Editorial Departments.
The position will copy edit and create influential and results-oriented communications with focus on researching and sourcing content assets inclusive of audio, video and photo for use in short-form content. Creating, writing and editing short-form content assets such as video clips for social media, scripts, blurbs, infographics, ads, website, newsletters, email blasts, etc. are the primary component of this role.
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