Hiring: North Carolina Museum of History
Post Date: October 25, 2017
Job Description: The Marketing and Communications Officer will partner with the North Carolina Museum of History Community Engagement and Marketing team to implement marketing, branding & public relations communication plans – plans to drive awareness to the North Carolina Museum of History and the multitude of exhibits and programs offered annually. The communication strategies will align with the established mission, goals, and objectives of the North Carolina Museum of History. The marketing and communication plan will be tailored to meet the unique needs of the museum visitor, utilizing a “voice” and point of view that resonates within a local, regional, national and international context. This position will report to the Section Chief of the Community Engagement and Marketing Section and have a line of accountability to the North Carolina Museum of History Deputy Director and the North Carolina Museum of History Division Director.
Marketing & Communication Strategy – Reporting to the Community Engagement and Marketing Section Chief and partnering with both the Section Chief and the Digital Marketing Manager, this position will collaboratively create, implement and maintain over time a comprehensive marketing and communication strategy for the North Carolina Museum of History. The objective of the strategy is to promote the North Carolina Museum of History, its mission and its constantly changing exhibits and programs. This position will align favorably with the public and various stakeholders; and, ultimately support museum and program attendance. This includes developing new strategies and innovative approaches to reach targeted audiences with specific high impact messages as well as marketing campaigns for specific projects. The marketing strategy and campaigns will be representative of participant demographics, program features, and benefits.
Partner with Key Constituents – This position will partner with the Department of Natural and Cultural Resources, the North Carolina Museum of History Foundation, the North Carolina Museum of History Associates and other stakeholders to assist in creating a complementary communication strategy consistent with the overarching goals and objectives and mission of the museum. An effective strategy will communicate the museum’s features & benefits, reflect an understanding of the target audience and inform key stakeholder groups. The Marketing and Communications Officer will assist with developing and maintaining a working relationship with various media outlets, advertisers, community partners and publications and work with all museum departments, including Collections, Curation, Design and Editorial Departments.
Content Development – The position will create influential and results-oriented communications including, but not limited to:
External and Internal Email Announcements
Advertising and Promotional Material
Internal Communications including memorandums, presentations, materials and reports
Responses to Participant and Stakeholder Inquiries
Other special projects assigned at the discretion of the Section Chief of Communications and Marketing
Knowledge, Skills and Abilities / Competencies
• Considerable knowledge of journalistic principles and practices.
• Considerable knowledge of the techniques for disseminating information to the public through a variety of communications vehicles.
• Considerable knowledge of the methods and techniques of planning, writing and editing documents.
• Familiarity with the AP Style Guide or Chicago Manual of Style.
• Knowledge of advertising- including writing ad copy and familiarity with graphic design.
• Extensive collaborative and communication skills.
• Extensive influencing skills and abilities.
• Strong relationship-building skills.
• Ability to edit and analyze informational material for pertinent facts and conflicting information.
• Ability to establish and maintain effective working relationships with representatives of the press, radio, television, and other persons contacted in the course of work.
• Ability to craft strategic plans and translate those high-level points into actionable tactics within a limited budget.
Minimum Education and Experience Requirements
Graduation from a four-year college or university preferably with a major in journalism or English and two year experience in communications, public relations, or publicity work; or an equivalent combination of training or experience.
Graduation from a four-year accredited college or university with a degree in journalism, communication, or advertising with two years of demonstrated experience in developing and implementing marketing and communication plans; or an equivalent combination of education and experience.
Excellent writing, presentation and communication skills and direct experience working with the press are required.
A strong work ethic and team approach are essential.
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