Lunch and Learn: How Marketing, Outreach and FUN Launched a Successful Crowdfunding Campaign

Meredith College 3800 Hillsborough Street, Raleigh, NC

Meredith College raised more than a million dollars during the College’s seventh annual Make It Count for Meredith Giving day. Erin Cleghorn, most recent director of the Meredith Fund and now Director of Development with the North Caroline Museum of Art, and Hilary Allen, director of alumnae relations, will tag-team to talk about merging strategy with fun and outreach to engage alumnae support.