Raleigh Public Relations Society

The Raleigh Public Relations Society (RPRS) aims to advance the art and science of public relations and to strengthen communication, understanding and cooperation among the diverse individuals, groups, and institutions of the Society.

RPRS Membership Chair

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RPRS Member Spotlight: Lisa Sullivan

Have you met our newest Raleigh Public Relations Society member, Lisa Sullivan? Chances are if you’ve been a marketing communications professional in the Triangle within the last 10 years, you’ve had the chance to meet this warm, smiling gal!

Her resume includes positions at WNCN, Media Two Interactive, Fonville Morisey Realty, and Coastal Credit Union. She’s currently exploring opportunities, so if you’ve got an open role to fill, or you’re looking to connect with seasoned professionals here in the Triangle, make sure you keep reading and watching!

RPRS MEMBER SPOTLIGHT - Lisa Sullivan

In light of our lack of ability to gather in person right now for good, old fashioned networking, we’ve reached out to our newer members to ask them to introduce themselves via video. (And for you to veteran members, we’ll be reaching out to you soon, too!) Thank you, Lisa, for being willing to jump in front of the camera for us!

Get to know Lisa Sullivan in the video below…

…and be sure to connect with her on LinkedIn!

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3 Factors that Drive Consumer Behavior

In today’s crowded market, it often seems like consumer buying behavior is constantly being leveraged by incentives and rewards. And although it might look like these factors could be driving a lot of sales on the outside, it made me question; how important are customer-facing reward compared to other factors of the brand or company? And how do these factors stack up against the product itself? Well, I brought it to the RPRS board, and have reaped the following insights from these ladies:

1) Brand values: Most identified this as the single most important factor when choosing a company or brand to do business with, beyond the product or service being offered. However, not everyone would necessarily make this the sole factor when making a purchasing decision – they might still purchase a desired product from a company that isn’t their favorite. Seeking out companies that don’t perform animal testing was a trend that was mentioned more than once.

2) Charitable rewards: This is important, but not a requirement. Some seek out companies and brands that have a charitable reward, but do understand that they may not be able to find the product or service they’re looking for that will have a charitable aspect. To many, it’s seen as an added bonus, but not the most important element to making a purchasing decision.

3) Customer rewards: This was only viewed as an added plus, not a key decision-maker. But if it’s a company they already do business with, keeping up with membership rewards is certainly an enjoyed perk. This tactic seems to be successful for maintaining customer loyalty with existing relationships.

We all know that purchasing decisions can be attributed to far beyond the product being offered; we’re constantly influenced by marketing tactics, brand awareness campaigns, and promotions. But the product itself still remains number one.

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RSVP: RPRS Holiday Networking Social

It’s time to RSVP for our annual holiday social! This year’s event will take place on Tuesday, December 10, 6-8 p.m. at the new Dram & Draught in Downtown Raleigh at 1 Glenwood Avenue. (Paid hourly parking is available in the forthcoming Origins Hotel parking deck across W. Morgan Street.)

The event is free to attend and a complimentary beer or wine drink ticket is up for grabs for the first 30 guests to RSVP. Light hors-d’oeuvres and raffles are also in store for attendees!

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2019 RPRS Spring Breakfast Social: The Ultimate Networking Event

With a delicious spread from Backyard Bistro, full cups of coffee and three ways to network, this year’s Spring Breakfast Social lived up to all the hype.

 

Attendees started off by dropping a business card into the bowl and filling out a name tag complete with their company name and favorite city in North Carolina other than Raleigh (because that’s the obvious choice!)

 

 

After a bit of noshing and chatting, the real fun began. Networking bingo cards were handed out which gave PR pros the opportunity and challenge to talk business, social media, hometowns and wine.

It didn’t stop there. Once the guests completed their bingo cards, they paired off for a bit of one-on-one networking “speed dating” to really get to know one another. The bell sounded twice, and each time the seats rotated to ensure that everyone had the opportunity to connect.

Before returning back to the real world of clients and meetings, attendees grabbed the business card of a stranger with the task to contact them before the end of the week.

 

At this event, members and nonmembers alike were able to engage, swap tips and just gush about life in the communications and marketing world in the Triangle.

 

Thanks to all who came out, and we’ll see you at the next breakfast social!

 

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Register for Our Free Spring Networking Breakfast Social!

Don’t worry, we’ll make the coffee for you.

The Spring Networking Social is one of our most highly anticipated events of the year. We like to shake things up with a different time, location and structure – and this year’s no exception.

Please join us the morning of Tuesday, April 30 at Backyard Bistro for the Ultimate Networking Breakfast Social – free of charge! With three different ways to network and a lip-smacking free breakfast, how could you possibly say no!? We’ll get the blood pumping and creative juices flowing.

Come on out and network with fellow professionals in the Triangle!

When: Tuesday, April 30, 7:30 AM until 9:00 AM

Where: Backyard Bistro