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Lunch & Learn: How Corporate Social Responsibility Intersects with Branding
April 26, 2022 @ 11:45 am - 1:00 pm
Ilina Das Ewen | Director of Corporate Social Responsibility at Samet Corporation
Suzanne Turner | VP of Marketing at Samet Corporation
Goodwill builds good branding.
Corporate social responsibility builds trust. Trust builds brands. Samet colleagues Ilina Ewen, Director of CSR, and Suzanne Turner, VP of Marketing, will share how they collaborate to create a CSR program that engages employees, creates brand equity, and uplifts communities. In essence, learn how to build what matters.
This event will take place at Backyard Bistro, 1235 Hurricane Alley Way. Lunch is provided!
Ilina serves as Director of Corporate Social Responsibility at Samet, a construction management firm in the Southeast. She is also a writer, brand strategist, advocate, and ally for equity and representation. With over 25 years of marketing and communications experience in the corporate, government, and non-profit sectors, Ilina specializes in translating consumer insights into profitable ideas.
In 2003, Ilina started her own consulting firm helping clients identify their brand and create effective communications and marketing strategies. In addition to her firm, she has worked as a communications and brand strategist for startups and nonprofits, Chief of Staff to the First Lady of North Carolina, and Communications Director for several organizations.
Working Mother magazine named Ilina one of the top working mom bloggers in America. She uses her voice literally and figuratively as a public speaker and writer and has been known as an “accidental activist” who dedicates her time and talent to advocate for myriad issues.
Before the COVID-19 pandemic, Ilina loved to travel. These days, she spends her spare time watching mindless, guilty pleasure TV shows, cooking, or reading. Ilina is a doting mom to two teenage sons and has been married for 22 years.
Suzanne is Vice President of Marketing & Client Services for Samet, a construction management firm in the Southeast. She loves using well-told stories to make powerful connections that engage emotions and imaginations to develop a deeper connection with a brand. She has over 20 years of sales, marketing, advertising, community affairs, and communications experience. She has worked with consumer brands in Fortune 500 companies, like Lowe’s, Newell Brands, and Carrier.
Suzanne joined Samet in 2021 as the first female vice president in the company’s 60-year history. She deftly uses her B2C experience to disrupt the “old school” construction industry approach to selling and marketing by focusing on “why,” not just “how and what.” This is where her storytelling prowess comes in.
When she’s not working to build an integrated marketing program, she spends her free time cooking up America’s Test Kitchen recipes for her three biggest fans (and critics), her two sons, ages 9 and 16, and one daughter, 13, while living in and renovating her dream home, a 1959 mid-century modern.
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