Marketing and Communications Specialist

Marketing and Communications Specialist
North Carolina Museum of History
Salary Grade: GN10
Recruitment Range: $39,611 – $42,448

Learn about the Division: https://www.ncmuseumofhistory.org

Learn about our employee perks/benefits: https://oshr.nc.gov/state-employee-resources/benefits

Primary Purpose of Position:
The Marketing and Communications Specialist will partner with the North Carolina Museum of History Community Engagement and Marketing team to implement marketing, branding, and public relations communication plans – plans to drive awareness to the North Carolina Museum of History and the multitude of exhibits and programs offered annually.

Key Responsibilities:
Marketing & Communication Strategy
Reporting to the Community Engagement and Marketing Section Chief and partnering with both the Section Chief and the Digital Marketing Manager, this position will collaboratively create, implement and maintain over time a comprehensive marketing & communication strategy for the North Carolina Museum of History. The objective of the strategy is to promote the North Carolina Museum of History, its mission and its constantly changing exhibits and programs. This position will align favorably with the public and various stakeholders;and, ultimately support museum and program attendance. This includes developing new strategies and creative, innovative approaches to reach targeted audiences with specific high impact messages as well as marketing campaigns for specific projects. The marketing strategy and campaigns will be representative of participant demographics, program features, and benefits.

Partner with Key Constituents
This position will partner with the Department of Natural and Cultural Resources, the North Carolina Museum of History Foundation, the North Carolina Museum of History Associates, and other stakeholders to assist in creating a complementary communication strategy consistent with the overarching goals and objectives and mission of the museum. An effective strategy will communicate the museum’s features and benefits, reflect an understanding of the target audience, and inform key stakeholder groups. The Marketing and Communications Officer will assist with developing and maintaining a working relationship with various media outlets, advertisers, community partners and publications and work with all museum departments, including Collections, Curation, Design and Editorial Departments;and, the North Carolina Museum of History Associates and the North Carolina Museum of History Foundation.

Content Development
The position will create influential and results-oriented communications including, but not limited to press releases, newsletters, talking points, feature articles, digital content, including Social Media and Website, weekly external and internal email announcements, advertising and promotional material and internal communications including memorandums, presentations, materials and reports plus responses to participant and stakeholder inquiries, including press.

Other key components of this position:
Ability to craft strategic communication plans and translate those high-level points into deliverables within a limited budget. Excellent creative writing, presentation and communication skills and direct experience working with the press. A strong work ethic, creative mind and team approach are essential. A collaborative spirit is crucial. Night and weekend work are periodically required. The Director of Communications and Marketing, upon their discretion, will occasionally assign special team projects.

The Division of State History Museums collects and preserves artifacts and other historical materials relating to the history and heritage of North Carolina in a local, regional, national and international context to assist people in understanding how the past influences the present. The division interprets history through exhibitions, educational programs, and publications available to the visitor on-site or through distance-learning technologies. The North Carolina Museum of History is committed to creating a place where you can explore, learn, and enjoy programs, events, and exhibitions that celebrate North Carolina’s past, present, and future.

The Department of Natural and Cultural Resources’ (DNCR) vision is to be the leader in using the state’s natural and cultural resources to build the social, cultural, educational and economic future of North Carolina. Our mission is to improve quality of life by creating opportunities to experience excellence in the arts, history, libraries and nature throughout North Carolina. The Department works to stimulate learning, inspire creativity, preserve the state’s history, conserve the state’s natural heritage, encourage recreation and cultural tourism, and promote economic development. Our goal is to promote equity and inclusion among our employees and our programming to reflect and celebrate our state’s diverse population, culture, and history by expanding engagement with diverse individuals and communities. We encourage you to apply to become a part of our team. Learn more about our agency: WWW.NCDCR.GOV.
Knowledge, Skills and Abilities / Competencies
To receive credit for your work history and credentials, you must provide the information on the application form. Any information omitted from the application form, listed as general statements, listed under the text resume section, or on an attachment will not be considered for qualifying credit.

In order to qualify for this position, you must meet ALL the following KSA’s listed below:

Demonstrated working knowledge of creative and corporate writing including: experience writing and editing according to correct English usage, AP Style and accepted standards of magazine and press publications.
Demonstrated working knowledge of the techniques of disseminating information to the public (including planning content calendars, writing and editing) through the utilization of a variety of communication vehicles such as press releases, e-news, talking points, etc.
Demonstrated proficiency with Photoshop and utilizing media monitoring and social media management software.
Demonstrated knowledge of advertising- including experience in media planning and placement, as well as writing ad copy.
Must be able to work some nights and weekends.
Note: If selected for an interview, a portfolio will be required to include writing examples including press releases, talking points, blogs and e-mail newsletters showcasing a creative and captivating writing style.
Minimum Education and Experience Requirements
Bachelor’s degree in communications, public relations, public affairs, media journalism, English, or a related field from an appropriately accredited institution and two years of experience in communications, public relations, or publicity work;or an equivalent combination of education and experience.

Supplemental and Contact Information
The Department of Natural and Cultural Resources (DNCR) selects applicants for employment based on required education and experience and job-related knowledge, skills, and abilities without regard to race, religion, color, national origin, sex, pregnancy, gender identity or expression, sexual orientation, age (40 or older), disability, National Guard or veteran status, genetic information, political affiliation or political influence.

Please be sure to complete the application in full. Resumes may be uploaded with your application, but it will not be accepted in lieu of a fully completed application and will not be considered for qualifying credit. “See Resume” or “See Attachment” will NOT be accepted.

Information should be provided in the appropriate areas, to include the following: Education, including high school and all degrees obtained, Work Experience, and Certificates & Licenses. It is critical to our screening and salary determination process that applications contain comprehensive candidate information.

Answers to Supplemental Questions are not a substitute for providing all relevant information within the body of your application. To receive credit for the supplemental questions, you must provide supporting information within the “Work Experience” section of the application, to support your answers.

Degrees must be received from appropriately accredited institutions. Transcripts, and degree evaluations may be uploaded with your application.

To obtain veterans preference, you must scan and upload a copy of your DD-214 or discharge orders.

Applicants requesting and receiving an accommodation under the Americans with Disabilities Act (ADA) are eligible to submit paper applications via mail or by fax. Please call the human resources office for assistance.

If multiple applications are submitted to an individual posting, only the most recent application received prior to the closing date will be accepted. Applications must be submitted by 5:00 PM on the closing date.

Due to the volume of applications received, we are unable to provide information regarding the status of your application over the phone. To check the status of your application, please log in to your account. Upon the closing date, applications are “Under Review” and will be screened by Human Resources for the qualified applicants. The hiring process may take an average of 6 – 8 weeks.

Link for More Information and How to Apply:

http://www.oshr.nc.gov/jobs/index.html