Position: Content Marketing Manager
Hiring: Entrinsik
Post Date: October 26, 2017
Job Type: Permanent Full-Time
Job Description:
Responsibilities
- Create regular content to be marketed via all channels
- Editorial requirements include basic SEO understanding, content categorization and tracking; ensure all content is consistent with our brand voice, style and tone
- Work with Sales and Marketing teams to understand solutions, target audiences, and define content needs
- Tailor messages for different audiences and find opportunities for content re-purposing and reuse
- Understand the basic best practices of the main social media channels (especially LinkedIn)
- Maintain content libraries of the resources Marketing develops
- Communicate complex technical products into easy reading
- Edit and update existing material to reflect brand voice
- Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet business objectives
- Manage content creation freelancers (e.g. graphic design)
Requirements
- BA/BS in English, Journalism, Creative Writing, or Marketing
- 3-5 years of content marketing experience including strong copywriting experience
- B2B marketing and technology industry experience preferred
- Extremely strong and proven writing skills; link to online portfolio showcasing relevant work
- Editorial mindset that seeks to understand what audiences consume and how to create it
- Experience translating technical information into content that is understood by a wide audience
- Experience with WordPress, InDesign, Photoshop; experience with Act-On marketing automation helpful but not required
- Strong ability to guide the content creation process from ideation through execution
- Must be self-motivated and enjoy working in a dynamic, fast-paced environment
- Project management skills and understanding how to manage the priorities of multiple stakeholders
- Basic HTML skills
| Interested? Send resume and cover letter | Here |
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*No phone calls, please.
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