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January 28, 2020 By President

February Download: “Talking About Politics” with Seth Palmer

Seth Palmer Director of Regulatory Affairs and External Communications NC REALTORS®Today at our first RPRS Lunch & Learn of 2020, we had the pleasure of yielding the floor to Seth Palmer (@Seth_Palmer) Director of Regulatory Affairs and External Communications, at NC REALTORS®. Seth gave us generous insight into his daily practices and also generously shared his thought leadership on best practices when executing communications around hot button topics, especially politics in the south!

Raleigh Public Relations Society Seth Palmer February 2020 Talking About Politics
Seth talks about the changing media consumption habits of new generations and the impact on political communications.

Seth has more than 11 years of experience in government affairs and communications as a staffer and consultant. Prior to joining NC REALTORS® in 2014, Seth served in multiple roles in North Carolina government, including on the staffs of the House Majority Leader, Lieutenant Governor, and Secretary of the Department of Transportation.

Raleigh Public Relations Society Seth Palmer February 2020 Talking About Politics - Changing Affiliations
Seth tells us that more consumers identify now as “unaffiliated” than in prior eras.

As part of our “exit interview” with Seth after lunch, he shared things he’s listening to and reading these days, in case you’re looking for a little inspiration for your Stitcher or Kindle lists:

“As far as something that I would consider a “good read/listen,” I would have to go with The Daily podcast from the NY Times. I read a lot of stuff for work and listen to a lot of children’s music so this gives me a daily dose of news that I really need. It is also a longer-format, deeper dive which helps me get through the 30-minute commute from my house in Fuquay to my office in North Hills. I also throw in the ESPN Daily podcast for my needed sports stories.”

What are Seth’s top takeaways for marketers broaching sensitive topics? Putting into practice age-old adages that stand the test of time:

Raleigh Public Relations Society Seth Palmer February 2020 Talking About Politics - Corporate Ethos
Pro Tip: In advance, determine your corporate or organizational ethos and the fit with the potential messaging.
Raleigh Public Relations Society Seth Palmer February 2020 Talking About Politics - Keep It Short
“Don’t use 25 words when three will do.” Keep things simple and clear!

We sincerely appreciate Seth taking the time out of his workweek to share his own take on professional communications with this month’s lunch attendees. Please stay tuned to our Events page for details on February’s after-hours event and March’s annual spring networking breakfast!

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Filed Under: Events, Meeting Recaps Tagged With: External Communications, Podcasts, Politics, Seth Palmer

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