Raleigh Public Relations Society

The Raleigh Public Relations Society (RPRS) aims to advance the art and science of public relations and to strengthen communication, understanding and cooperation among the diverse individuals, groups, and institutions of the Society.

Seth Palmer

By

Talking Politics—the Good, the Bad, and the Not So Scary

Thank you to our longtime friend Seth Palmer for joining us yesterday for September’s Lunch & Learn event at Lonnie Poole Golf Course for “Talking Politics—the Good, the Bad, and the Not So Scary“!

Talking Politics with Seth Palmer at RPRS
Talking Politics with Seth Palmer at RPRS

 

If you were able to join us in person (and we’re thrilled so many of you were, it was great to be in person with everyone again!), please take a moment to fill out Seth’s speaker evaluation. He has made a personal commitment to solicit more feedback and use it to improve. Now that’s professional inspiration we can all appreciate!

Interesting in working with Seth or inviting him to speak to your group? Be sure to reach out.

By

Lunch & Learn with Seth Palmer: Talking Politics—the Good, the Bad, and the Not So Scary

In today’s PR world, talking about politics can be as dangerous as talking about religion. But for some companies and organizations, it’s a part of your work to be engaged in the political system and provides value for your clients and constituents. Public affairs expert Seth Palmer will join us to talk through the dos and don’ts of talking politics, including how to avoid the traps in the road. This “back to school” event will take place on the NC State University campus at the Lonnie Poole Golf Course Clubhouse. Free parking is available on site and lunch is included in your registration fee.

Register:

[MM_Member_Decision membershipId=’6|7|8|9′]Member Ticket: $15[/MM_Member_Decision]

Non-Member Students (21+ Only): $20

Guests: $25

(Members: Be sure to log in to see your discounted tickets!)

By

February Download: “Talking About Politics” with Seth Palmer

Seth Palmer Director of Regulatory Affairs and External Communications NC REALTORS®Today at our first RPRS Lunch & Learn of 2020, we had the pleasure of yielding the floor to Seth Palmer (@Seth_Palmer) Director of Regulatory Affairs and External Communications, at NC REALTORS®. Seth gave us generous insight into his daily practices and also generously shared his thought leadership on best practices when executing communications around hot button topics, especially politics in the south!

Raleigh Public Relations Society Seth Palmer February 2020 Talking About Politics
Seth talks about the changing media consumption habits of new generations and the impact on political communications.

Seth has more than 11 years of experience in government affairs and communications as a staffer and consultant. Prior to joining NC REALTORS® in 2014, Seth served in multiple roles in North Carolina government, including on the staffs of the House Majority Leader, Lieutenant Governor, and Secretary of the Department of Transportation.

Raleigh Public Relations Society Seth Palmer February 2020 Talking About Politics - Changing Affiliations
Seth tells us that more consumers identify now as “unaffiliated” than in prior eras.

As part of our “exit interview” with Seth after lunch, he shared things he’s listening to and reading these days, in case you’re looking for a little inspiration for your Stitcher or Kindle lists:

“As far as something that I would consider a “good read/listen,” I would have to go with The Daily podcast from the NY Times. I read a lot of stuff for work and listen to a lot of children’s music so this gives me a daily dose of news that I really need. It is also a longer-format, deeper dive which helps me get through the 30-minute commute from my house in Fuquay to my office in North Hills. I also throw in the ESPN Daily podcast for my needed sports stories.”

What are Seth’s top takeaways for marketers broaching sensitive topics? Putting into practice age-old adages that stand the test of time:

Raleigh Public Relations Society Seth Palmer February 2020 Talking About Politics - Corporate Ethos
Pro Tip: In advance, determine your corporate or organizational ethos and the fit with the potential messaging.
Raleigh Public Relations Society Seth Palmer February 2020 Talking About Politics - Keep It Short
“Don’t use 25 words when three will do.” Keep things simple and clear!

We sincerely appreciate Seth taking the time out of his workweek to share his own take on professional communications with this month’s lunch attendees. Please stay tuned to our Events page for details on February’s after-hours event and March’s annual spring networking breakfast!