Raleigh Public Relations Society

The Raleigh Public Relations Society (RPRS) aims to advance the art and science of public relations and to strengthen communication, understanding and cooperation among the diverse individuals, groups, and institutions of the Society.

Raleigh PR Society

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Share Your Thought Leadership on Maximizing the Value of Internships

Has your organization had success with an internship program? Have you enjoyed supervising a rockstar intern? As we look ahead to the return of fall interns to our member organizations, we’d love to hear from you on the topic. If you have advice for Interns on making the most of their experience or if you want to share best practices on managing internship programs and students, send us your notes below to be included in upcoming thought leadership content on the RPRS website, social media, and email updates.

PS: If you’re looking for fall interns, let us know in your submission so we can include that information, too!

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May be edited for brevity/clarity.

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JOB ALERT: Digital Content Producer, North Carolina Museum of History

Thank you to Marcie Gordon for sharing this latest opportunity with us!

Available Job Title:

Digital Content Producer at the North Carolina Museum of History

Brief Job Description:

The Digital Content Producer will partner with the North Carolina Museum of History Communications and Marketing team to implement marketing, branding & public relations communication plans – plans to drive awareness to the North Carolina Museum of History and the multitude of exhibits and programs offered annually. The communication strategies will align with the established mission, goals, and objectives of the North Carolina Museum of History. The marketing and communications plan will be tailored to meet the unique needs of the museum visitor, utilizing a “voice” and point of view that resonates within a local, regional, national and international context. The objective of the strategy is to promote the North Carolina Museum of History, its mission and its constantly changing exhibits and programs. This position will align favorably with the public and various stakeholders;and ultimately support museum and program attendance as well as support the museum’s mission and story. This includes developing new strategies and innovative approaches to reach targeted audiences with specific high-impact messages as well as marketing campaigns for specific projects. The marketing strategy and campaigns will be representative of participant demographics, program features, and benefits.

This position will report to the Section Chief of the Communications and Marketing Section and have a line of accountability to the North Carolina Museum of History Deputy Director and the North Carolina Museum of History Division Director.

**This position is deemed eligible for hybrid telework under DNCR’s Telework Policy**

Key Responsibilities:
Duties include but are not limited to:

Digital Strategy Development:
Developing and executing comprehensive digital engagement strategies aligned with overall museum goals.
Staying abreast of industry trends and emerging technologies to ensure the museum remains at the forefront of digital innovation.
Social Media Management:
Managing and overseeing all social media accounts, creating engaging content, short-form videos and fostering meaningful interactions.
Analyzing social media metrics to assess the effectiveness of campaigns and adjust strategies accordingly.
Content Creation:
Collaborating with the marketing team to create compelling and shareable content across various digital channels.
Ensuring all content aligns with the brand voice and resonates with the target audience.
Online Community Building:
Fostering and growing online communities related to the museum’s mission or target audience.
Engaging with community members, addressing inquiries, and fostering positive relationships.
Data Analysis and Reporting:
Utilizing analytics tools to track and analyze key performance indicators (KPIs) related to digital engagement.
Preparing regular reports, providing insights and recommendations for improvement.

The Communications and Marketing Section collaboratively creates, implements, and maintains over time a comprehensive communications and marketing strategy for the North Carolina Museum of History. The objective of the strategy is to promote the North Carolina Museum of History, its mission, and its rapidly changing exhibitions and programs. The goal is to effectively serve the public by aligning favorably with the public and various stakeholders;and, ultimately support museum, exhibition, and program attendance and engagement. This includes developing new strategies and innovative approaches to reach targeted audiences with specific high-impact messages as well as marketing campaigns for specific projects.

The North Carolina Museum of History is the State’s primary public history institution collecting, preserving, interpreting, and exhibiting history for the general public.

Department Information:

The North Carolina Department of Natural and Cultural Resources (DNCR) takes care of the things that people love about North Carolina, literally from A to Z. The Arts to the Zoo, and so much else – parks, aquariums, historic sites, archaeology, African American Heritage Commission, science and history museums, the state Symphony, Library and Archives, historic preservation, land and water stewardship, and more. These places, and the ideas they represent, create a shared identity in North Carolina. They provide common ground. Everyone is welcome. The Department’s vision is to be the leader in using the state’s natural and cultural resources to build the social, cultural, educational, and economic future of North Carolina. Our goal is to promote equity and inclusion among our employees and our programming to reflect and celebrate our state’s diverse population, culture, and history. We encourage you to apply to become a part of our team. Check out this amazing video about our Department.

Knowledge, Skills and Abilities / Competencies

To receive credit for your work history and credentials, you must provide the information on the application form. Any information omitted from the application form, listed as general statements, listed under the text resume section, or on an attachment will not be considered for qualifying credit.

Qualified candidates must have or be able to:

Demonstrated expertise and experience in the techniques of disseminating information to the public through a variety of communication vehicles, including press releases, e-mails, social media, and PowerPoint.
Documented familiarity with the AP Style Guide or Chicago Manual of Style.
Experience in writing ad copy and possess graphic design skills.
Proven collaborative and communication skills, including extensive influencing skills and abilities.
Strong demonstrated community and colleague relationship-building skills.
Documented ability to craft strategic communications plans and translate those high-level points into actionable tactics and measurable results within a limited budget.
Experience with short-form video on social media.

Management Preference:

A strong work ethic and a team approach are essential.

Minimum Education and Experience Requirements

Bachelor’s degree in communications, public relations, public affairs, media journalism, English, or a related field from an appropriately accredited institution and two years of experience in communications, public relations, or publicity work; or an equivalent combination of education and experience.

Link for More Information and How to Apply:

https://www.governmentjobs.com/careers/northcarolina/jobs/newprint/4352000

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Recorded Breakfast Connections: How to Make Things Better with Diversity, Equity, and Inclusion – 321 Coffee’s Lindsay Wrege

In this talk, 321 Coffee‘s Lindsay Wrege invites you to challenge cultural norms, specifically in the areas of diversity, equity, and inclusion. You will discover how true change comes from the actions of practicing the better. If you want to make things better, make better things. This event took place at the Lake Johnson Waterfront Center!

More Upcoming RPRS Events

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JOB ALERT: Senior Public Relations Account Executive, Intrepid Marketing Group

Intrepid Marketing Group is a full-service marketing, advertising and public relations agency with experience in traditional, digital and social media. We are a group of hard-working and innovative marketers that provide our clients with quality service that leverages their brand message to reach their consumer in a marketplace that changes almost every day. Our clients span a variety of verticals including professional and collegiate sports, nonprofit, retail and others.

Job Description

Intrepid Marketing Group is currently seeking a qualified candidate to join us! The ideal candidate is a strategic thinker, passionate about public relations, communications and social media and thrives in a fun, fast-paced team environment. The ideal candidate must also have strong initiative and leadership skills and work well under deadlines and in front of people.

Responsibilities:

Program planning, execution and measurement:

  • Create and execute a comprehensive PR plans to maximize client coverage with target media / influencers
  • Develop a clear set of objectives and key performance indicators for the Public Relations team
  • Regularly update clients and management on media impact
  • Develop and maintain client relationships
  • Develop and maintain relationships with local, regional and national media contacts
  • Brainstorm and develop innovative methods of achieving client goals
  • Keep a detailed list of tasks, client status reports, media hits, etc.
  • Develop, manage and track social media campaigns for clients
  • Manage public relations account coordinator

Requirements:

  • Four-year college degree in journalism, communications or related field
  • 2 to 4 years of previous experience in a public relations and media relations role
  • Working knowledge of the mass media and the ability to write and pitch news related stories
  • Passion and enthusiasm for working in communications industry
  • A detailed, organized, self-starter with great interpersonal skills
  • Working knowledge of the social media landscape and how to utilize social media tools to advance marketing platforms
  • knowledge of managing brand social media accounts
  • Strong writing, organizational, public speaking and leadership skills
  • Experience with public relations media database (Cision/Meltwater preferred) a plus
  • Knowledge of local, regional and national media markets as well as a robust list of contacts is a plus
  • Design skills including graphic design, video and audio editing a plus

For More Information and to Apply:

https://www.linkedin.com/jobs/view/2937997410/