Thank you to Marcie Gordon for sharing this latest opportunity with us!
Available Job Title:
Digital Content Producer at the North Carolina Museum of History
Brief Job Description:
The Digital Content Producer will partner with the North Carolina Museum of History Communications and Marketing team to implement marketing, branding & public relations communication plans – plans to drive awareness to the North Carolina Museum of History and the multitude of exhibits and programs offered annually. The communication strategies will align with the established mission, goals, and objectives of the North Carolina Museum of History. The marketing and communications plan will be tailored to meet the unique needs of the museum visitor, utilizing a “voice” and point of view that resonates within a local, regional, national and international context. The objective of the strategy is to promote the North Carolina Museum of History, its mission and its constantly changing exhibits and programs. This position will align favorably with the public and various stakeholders;and ultimately support museum and program attendance as well as support the museum’s mission and story. This includes developing new strategies and innovative approaches to reach targeted audiences with specific high-impact messages as well as marketing campaigns for specific projects. The marketing strategy and campaigns will be representative of participant demographics, program features, and benefits.
This position will report to the Section Chief of the Communications and Marketing Section and have a line of accountability to the North Carolina Museum of History Deputy Director and the North Carolina Museum of History Division Director.
**This position is deemed eligible for hybrid telework under DNCR’s Telework Policy**
Key Responsibilities:
Duties include but are not limited to:
Digital Strategy Development:
Developing and executing comprehensive digital engagement strategies aligned with overall museum goals.
Staying abreast of industry trends and emerging technologies to ensure the museum remains at the forefront of digital innovation.
Social Media Management:
Managing and overseeing all social media accounts, creating engaging content, short-form videos and fostering meaningful interactions.
Analyzing social media metrics to assess the effectiveness of campaigns and adjust strategies accordingly.
Content Creation:
Collaborating with the marketing team to create compelling and shareable content across various digital channels.
Ensuring all content aligns with the brand voice and resonates with the target audience.
Online Community Building:
Fostering and growing online communities related to the museum’s mission or target audience.
Engaging with community members, addressing inquiries, and fostering positive relationships.
Data Analysis and Reporting:
Utilizing analytics tools to track and analyze key performance indicators (KPIs) related to digital engagement.
Preparing regular reports, providing insights and recommendations for improvement.
The Communications and Marketing Section collaboratively creates, implements, and maintains over time a comprehensive communications and marketing strategy for the North Carolina Museum of History. The objective of the strategy is to promote the North Carolina Museum of History, its mission, and its rapidly changing exhibitions and programs. The goal is to effectively serve the public by aligning favorably with the public and various stakeholders;and, ultimately support museum, exhibition, and program attendance and engagement. This includes developing new strategies and innovative approaches to reach targeted audiences with specific high-impact messages as well as marketing campaigns for specific projects.
The North Carolina Museum of History is the State’s primary public history institution collecting, preserving, interpreting, and exhibiting history for the general public.
Department Information:
The North Carolina Department of Natural and Cultural Resources (DNCR) takes care of the things that people love about North Carolina, literally from A to Z. The Arts to the Zoo, and so much else – parks, aquariums, historic sites, archaeology, African American Heritage Commission, science and history museums, the state Symphony, Library and Archives, historic preservation, land and water stewardship, and more. These places, and the ideas they represent, create a shared identity in North Carolina. They provide common ground. Everyone is welcome. The Department’s vision is to be the leader in using the state’s natural and cultural resources to build the social, cultural, educational, and economic future of North Carolina. Our goal is to promote equity and inclusion among our employees and our programming to reflect and celebrate our state’s diverse population, culture, and history. We encourage you to apply to become a part of our team. Check out this amazing video about our Department.
Knowledge, Skills and Abilities / Competencies
To receive credit for your work history and credentials, you must provide the information on the application form. Any information omitted from the application form, listed as general statements, listed under the text resume section, or on an attachment will not be considered for qualifying credit.
Qualified candidates must have or be able to:
Demonstrated expertise and experience in the techniques of disseminating information to the public through a variety of communication vehicles, including press releases, e-mails, social media, and PowerPoint.
Documented familiarity with the AP Style Guide or Chicago Manual of Style.
Experience in writing ad copy and possess graphic design skills.
Proven collaborative and communication skills, including extensive influencing skills and abilities.
Strong demonstrated community and colleague relationship-building skills.
Documented ability to craft strategic communications plans and translate those high-level points into actionable tactics and measurable results within a limited budget.
Experience with short-form video on social media.
Management Preference:
A strong work ethic and a team approach are essential.
Minimum Education and Experience Requirements
Bachelor’s degree in communications, public relations, public affairs, media journalism, English, or a related field from an appropriately accredited institution and two years of experience in communications, public relations, or publicity work; or an equivalent combination of education and experience.
Link for More Information and How to Apply:
https://www.governmentjobs.com/careers/northcarolina/jobs/newprint/4352000
