• Lunch & Learn: How Corporate Social Responsibility Intersects with Branding

    Backyard Bistro 1235 Hurricane Alley Way, Raleigh, NC, United States

    Goodwill builds good branding. Corporate social responsibility builds trust. Trust builds brands. Samet colleagues Ilina Ewen, Director of CSR, and Suzanne Turner, VP of Marketing, will share how they collaborate to create a CSR program that engages employees, creates brand equity, and uplifts communities. In essence, learn how to build what matters.

  • Lunch and Learn: How Marketing, Outreach and FUN Launched a Successful Crowdfunding Campaign

    Meredith College 3800 Hillsborough Street, Raleigh, NC, United States

    Meredith College raised more than a million dollars during the College’s seventh annual Make It Count for Meredith Giving day. Erin Cleghorn, most recent director of the Meredith Fund and now Director of Development with the North Caroline Museum of Art, and Hilary Allen, director of alumnae relations, will tag-team to talk about merging strategy with fun and outreach to engage alumnae support.