Nonprofit communication often presents its own set of challenges that are critical to the success of the organization—fewer are more difficult or more important than proving your organization’s worthiness and needs. Caitlin Clinard, founder of Angel Oak Creative, a team of marketers passionate about exposing and empowering the stories of nonprofit and for-mission organizations, talked with us about helping nonprofits craft their overhead story in a way that highlights their programmatic impact and economic value.

Here are a few key takeaways we picked up from Twitter chatter during the event (click to view):