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The Raleigh Public Relations Society (RPRS) aims to advance the art and science of public relations and to strengthen communication, understanding and cooperation among the diverse individuals, groups and institutions of the Society.

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January 11, 2017 By Raleigh PR Society Leave a Comment

Karl Sakas Releases Pocket Guide for Managing Marketing Types & Creatives

We’re starting off 2017 with a special shout out to Karl Sakas, president of Sakas & Company, agency thought-leader, and all around marcom good guy. Karl kindly provided a few copies of his latest book, Made to Lead: A Pocket Guide to Managing Marketing & Creative Teams, and shared a few (autographed!) copies with us that we sent lucky winners home with after our December holiday social last month.

What is “Made to Lead” about? The synopsis:
“Managing people is tough, but it doesn’t have to be so hard! Leading and managing comes more easily to some than others, but anyone can improve—agency leaders are made, not born. In this book, you’ll learn concrete tips to make your work easier when you lead marketing and creative teams.”

If you weren’t lucky enough to win a copy back in December, you can order yours today from Amazon.com for the stellar price of just $4.95. We’ve been reading this ourselves between meetings and love the realistic and actionable tips Karl shares… which are all based on real-world experience.

Filed Under: RPRS News Tagged With: Karl Sakas, Local Thought Leaders, What We're Reading

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