Today at our first RPRS Lunch & Learn of 2020, we had the pleasure of yielding the floor to Seth Palmer (@Seth_Palmer) Director of Regulatory Affairs and External Communications, at NC REALTORS®. Seth gave us generous insight into his daily practices and also generously shared his thought leadership on best practices when executing communications around hot button topics, especially politics in the south!

Seth has more than 11 years of experience in government affairs and communications as a staffer and consultant. Prior to joining NC REALTORS® in 2014, Seth served in multiple roles in North Carolina government, including on the staffs of the House Majority Leader, Lieutenant Governor, and Secretary of the Department of Transportation.

As part of our “exit interview” with Seth after lunch, he shared things he’s listening to and reading these days, in case you’re looking for a little inspiration for your Stitcher or Kindle lists:

“As far as something that I would consider a “good read/listen,” I would have to go with The Daily podcast from the NY Times. I read a lot of stuff for work and listen to a lot of children’s music so this gives me a daily dose of news that I really need. It is also a longer-format, deeper dive which helps me get through the 30-minute commute from my house in Fuquay to my office in North Hills. I also throw in the ESPN Daily podcast for my needed sports stories.”

What are Seth’s top takeaways for marketers broaching sensitive topics? Putting into practice age-old adages that stand the test of time:

We sincerely appreciate Seth taking the time out of his workweek to share his own take on professional communications with this month’s lunch attendees. Please stay tuned to our Events page for details on February’s after-hours event and March’s annual spring networking breakfast!