The primary purpose of the Digital Content Producer is to create marketing and communication strategies along with partnering with key constituents while creating a place where people can explore, learn, and enjoy programs, events, and exhibitions that celebrate North Carolina’s past, present, and future.
The key responsibilities include but are not limited to:
- Implement marketing, branding, and public relations communications plans.
- Work as a team with various Museum of History staff and constituents to create, implement, and maintain over time a comprehensive digital marketing and communications strategy.
- Copy edit and create results-oriented communications with a focus on researching and sourcing content assets inclusive of audio, video, and photo for use in short-form content.
- Creating, writing, and editing short-form content assets such as video clips for social media, scripts, blurbs, infographics, ads, etc. Also, recording and editing long-form live event projects and virtual offerings and YouTube download capabilities.
- Conceptualize and develop thematic approaches, B-Roll, and storylines in collaboration with Marketing and Digital Marketing.
- Ensure that video calendar rollouts are well organized.
- Conduct interviews with staff, influencers, and relevant personnel to create original content.
- Understand and keep abreast of the latest trends and features on key social media platforms, such as Facebook, Twitter, Instagram, and TikTok. Gather biweekly video analytics.
- Interpret social engagement and insights to help shape campaign narratives.
- Ensure all content is on-brand, relevant, timely, aligned with the content/marketing strategy, consistent in terms of style, quality, and tone of voice, optimized for search and user experience, executes the agreed-upon marketing strategy, and is up to the standard of the North Carolina Museum of History.
- Other projects are assigned at the discretion of the Director of Communications and Marketing.
- A strong work ethic and a team player approach are necessary.
- Strong interpersonal and organizational skills as well as excellent written and verbal communication skills.
The Division of State History Museums collects and preserves artifacts and other historical materials relating to the history and heritage of North Carolina in a local, regional, national and international context to assist people in understanding how the past influences the present. The Division interprets history through exhibitions, educational programs, and publications available to the visitor on-site or distance-learning technologies.
The Department of Natural and Cultural Resources'(DNCR) vision is to be the leader in using the state’s natural and cultural resources to build the social, cultural, educational and economic future of North Carolina. Our mission is to improve quality of life by creating opportunities to experience excellence in the arts, history, libraries and nature throughout North Carolina. The Department works to stimulate learning, inspire creativity, preserve the state’s history, conserve the state’s natural heritage, encourage recreation and cultural tourism, and promote economic development. Our goal is to promote equity and inclusion among our employees and our programming to reflect and celebrate our state’s diverse population, culture, and history by expanding engagement with diverse individuals and communities. We encourage you to apply to become a part of our team.